THE BIG PICTURE · SAMPLE

Your search, at a glance.

Willow Dental Studio · A fictional example of a monthly review.

1–28 Oct 2026
vs. 3–30 Sep · fixed sample

More search interest. A clearer next step.

In this fictional example, Google Search clicks increased 12%. Sampled AI answers still miss the practice in 42 of 60 valid unbranded checks. The next priority is reviewing service-page detail, not claiming that more traffic means more patients.

Google Search clicks

1,248

+12% vs. prior 28 days

Fictional aggregate · 1,114 prior clicks
Search Console web / final data

Prior1,114

Current1,248

Sampled AI discovery

18 of 60 answers

30% mention rate · fictional

Unbranded prompts · valid responses only
No comparable prior sample

18 mentioned42 not mentioned

4 failed attempts excluded. Not market share.

Google AI impressions

Not connected

Import not available yet

Google's first-party Generative AI report is distinct from our sampled answer checks.

No automatic import is implemented. No AI-specific impressions are inferred from web search totals.

Understand the sources

Behind the numbers

Inspect the fictional evidence

WHAT CHANGED?

Search interest is up.
The cause is not established.

Same property, search type and two 28-day windows. No filters changed in this sample. These are fabricated aggregate totals, not a real import.

+134 Google Search clicks1,248 current · 1,114 prior · +12.0%

Source: Fictional Search Console aggregate snapshot
Property: sc-domain:willow-dental.example
Current: 1–28 Oct 2026 · 28 days
Comparison: 3–30 Sep 2026 · 28 days
Method: Web search, final data, property totals; no dimension-level sums
Time zone: America/Los_Angeles (Search Console dates)
Sample refresh: 2 Nov 2026, 09:00 UTC · invented

No actual snapshot exists. Increased clicks do not establish a treatment effect or revenue impact.

Business outcomes are not connectedNo invented leads, patients or revenue

A verified conversion source, agreed definitions and attribution limits would be needed before reporting business outcomes. Search clicks alone cannot answer that question.

WHERE DO YOU APPEAR?

Answers with context, not a score.

Fictional coverage: 20 unbranded questions × 3 answer surfaces, London, English, 28 Oct. 64 attempts including 4 retries; 60 valid answers, 4 failures. This is not representative of all AI searches.

Mentioned: routine dental careIllustrative answer · fictional citation

Prompt: Which dental practices in North London offer routine check-ups?
Surface: ChatGPT web · simulated example, not a captured response
Location: London, UK · English · no personalization
Sample time: 28 Oct 2026, 10:00 UTC · invented
Exact example: “Willow Dental Studio offers routine check-ups. Confirm current services and availability with the practice.”
Citation: https://willow-dental.example/check-ups (fictional, not linked)
Outcome: Brand mentioned; fictional page cited

Other illustrated surfaces: Google AI Mode and Perplexity. No actual engine was queried. The raw answer and citations shown here are authored sample text.

Missing: emergency availabilityReview opportunity · not a guaranteed ranking fix

Prompt: Where can I find an emergency dentist in North London?
Surface: Perplexity web · simulated
Sample time: 28 Oct 2026, 10:05 UTC · London · English
Exact example: “Check local practices for same-day appointments and confirm emergency availability directly.”
Citations: None in this authored example
Outcome: Valid answer; practice not mentioned

Absence is not proof that a page change will produce a mention. A repeat with the same prompt, location, engine and method is needed.

Coverage and exclusionsBranded accuracy not measured · 4 failures excluded

Unbranded discovery only. No branded-fact accuracy assessment is included. Four failed attempts (two timeouts and two empty responses) were each retried once, producing four valid responses. These failed attempts are separate from the 42 valid answers without a brand mention. No prior matched cohort exists, so no change percentage is reported. The illustrated engine mix is 20 valid answers per surface; this preview has no real sampling system.

A plan you can follow

Fictional work ledger

Review emergency-service information

Confirm availability, contact route and service limits before recommending page changes. The missing sample mention is a reason to investigate, not evidence of a technical defect.

Illustrative owner: Picshaw strategy · Recheck: 12 Nov 2026

Proposed · sample

View evidence & intended deliverable

Evidence: the simulated emergency prompt above, dated 28 Oct. Intended deliverable: a factual content brief approved by the practice. No page has been reviewed or changed. Recheck the same cohort after an approved change; do not attribute any subsequent movement without further evidence.

Baseline review documented

Example of how completed work would be recorded, with its output and limits visible to you.

Illustrative owner: Picshaw analyst · Sample date: 2 Nov 2026 · Recheck: 30 Nov 2026

Completed · fictional

Read sample deliverable

Fictional baseline note: Google Search clicks are 1,248 vs. 1,114 over equal 28-day windows. Unbranded sampled discovery is 18/60 valid answers; there is no prior comparable cohort. Google AI impressions and business outcomes are unavailable. Next step: validate emergency-service facts with the practice. This is an authored example, not work performed for a customer.

Know what you are looking at

No live connections

Google Search

Fictional snapshot

Property-wide web search performance. Current and prior periods use the same source and method. No live access or refresh job.

Sampled AI answers

Authored examples

A limited prompt set, not total market visibility. Real reporting would retain answer text, citations, location, engine, capture time and failed attempts.

Google AI & outcomes

Unavailable

No Google Generative AI report import or conversion integration. We do not substitute search totals or sampled mention rates.